@article{2017,title={A ‘LANGUAGE’ OF MODERN ENCHANTMENTS: THE MAGIC OF LITERATURE IN TOURISM},abstractNode={Tourism with regard to literature is one of the oldest forms of media tourism. Literary tourism is a type of cultural tourism that deals with places and events from fictional texts as well as the lives of their authors. Thus the business of literary tourism could be defined as the interconnected practices of visiting and marking sites associated with writers and their work. Today there are many different destinations and cities in the world that one may wish to visit where literature meets tourism via literary tourism. Many literary tours are organized by tourism firms and agencies for the book lovers who have a great taste in literature. Because those people seek ways to escape during their holidays in different styles, for example bookish style. However literary tourism studies are not a vibrant field of social sciences. In spite of the continuing popularity of literary tourism and its rich history, relatively little attention has been paid to this phenomenon in the academic literature. Infact “literary” and “tourism” provide a selection of cutting-edge cross-disciplinary research for the sustainable future of tourism. The main aim of this research study is therefore to investigate and analyse the phenomenon behind literary tourism as an emergent and vibrant field within literary and cultural studies, and also to put forward how it makes a crucial contribution to sustainable tourism as an innovative approach. This research study will focus upon the significance of literary tourism as an interdisciplinary field of study comprising literature, history and tourism.},author={Pınar AKARÇAY-& Gökhan AK},year={2017},journal={International Journal of Language Academy}}